The Benefits of Branded PPC Campaigns for B2B Websites
When most people think of pay-per-click services, they think of choosing a variety of general keywords to focus on to reach your target audience. However, you may want to consider supplementing with branded PPC campaigns. Your SEO content writing services can show you the benefits of branding a Google AdWords campaign, allowing you to add your own branding to your existing keywords for an even greater impact.
Prevent Unethical Competitor Behavior
Sometimes companies are threatened by your business and want to give their own business a boost. To decrease the chances your competitors are bidding on your branded keywords in an attempt to keep you from getting the traffic, you need to work with pay-per-click management services to ensure you are bidding on them yourself. You aren’t allowed to copyright keywords so you need to make the effort to obtain them through PPC before your competitors do.
Control Your Branding Message
When you choose general keywords, you may be limited to the branding message you are able to portray due to current SEO trends. However, when you choose branded keywords for your pay-per-click advertising, you will be able to create a branding message that properly portrays what you want to say about your business.
Branded Terms Are Low-Cost
Your Google AdWords campaign can be expensive, depending on the keywords you choose. The cost of these keywords depends on their popularity and the frequency with which they are searched. Because branded keywords are searched less frequently, other companies aren’t typically looking for them. This keeps the cost of branded keywords much lower so they are a more affordable alternative. This makes them a great supplement to the more expensive keywords you may also want to target.
A Fast Ranking Boost
Appearing on the first page of Google is one of the best ways to bring more traffic to your website. SEO content writing services can help you choose the right branded keywords that will help give you the boost you’re looking for. In fact, branded keywords can give you an instant boost you won’t receive from other keywords.
A Better Measure of Traffic
Pay-per-click terms are typically measured by search volume, providing a number that will tell you how many people are searching for a particular keyword in a given time frame. When you are focusing on general keywords many others are using, you will get an overall view of how many people are searching for the terms, but many of these people may visit your competitors instead. When you choose branded keywords, on the other hand, you will gain a clear perspective on how many people are searching for you in particular, giving you better insight into the success of your PPC marketing plan.
Improve Your Conversions
Your conversion rate is a good measure of how well your marketing campaign is doing. If you are converting a lot of the traffic that comes to your site, you know you are effectively reaching the right people. Pay-per-click management services can help you keep track of your conversions, particularly those that come through this aspect of your marketing campaign. When you’re working with branded PPC campaigns, you will naturally see an increase in conversions because the people who are searching for these keywords are more likely to be looking for you in particular.
Reduce Negative Press
No business likes to think they may fall victim to a mistake. However, we’ve all heard of major stories on the news where even large corporations make an error that creates a lot of bad press. When this occurs, it’s important to find legitimate ways to push down these results and give your business a boost. In addition to handling the problem to the satisfaction of those involved, running a branded pay-per-click campaign can help keep the bad press at bay and keep your business moving forward.
SEO content writing services understand the importance of a solid PPC campaign. However, running general keywords shouldn’t be your only focus. You should take steps to ensure you are reaching an audience that may be searching for branded keywords that relate to your business specifically. Once you realize the benefits of adding branded PPC campaigns to your current marketing plan, you will see an increase in traffic and conversions.
If you’re looking for SEO content writing services to help with your pay-per-click campaign, contact us. We can help you choose the right keywords and create a plan that will get results.
